Sunday, November 26, 2006

Speed type game

Here's a nice game by the name of Qwerty warriors which will help you improve your speed typing skills. In this game, you need to type the word that appears under each enemy and hit enter to fire at him. Type quickly and accurately if you want to keep playing. This game starts out easy but gets real tense after a while.

Tuesday, November 21, 2006

Adwords tip: Know Your Enemy

Online advertising is a lot like war. It pays to know what your competitor/enemy is doing right now. When starting a new adwords campaign, the first question you ask is how tough is the competition in this niche? A good answer to this question can be found using (formerly known as GoogSpy). SpyFU constantly gather information on popular topics and searches and can offer you great insight into your competition's activities.
Let's say that I am offering domain hosting services. Running a quick search on hosting in SpyFU shows the following results. As you can see, the average CPC is $1.08, the clicks/day are 3,318 and you can even view leading competitor ad text.

Can anyone tell me how they do this?

Monday, November 20, 2006

Musicovery - music discovery player

Following up on a previous post by the same name Musicovery - music discovery player, I tried to find out if is up and running again. Well, it's running and playing all sorts of great music. Their controls allow me to select my musical taste by setting the my channels (Blues, jazz and others), my timeframe which is set by start and end year of the music to be played and by music color which can be somewhere between dark and positive and between energetic and calm. The revenue model of is what I really liked. They offer you free streaming radio at loFi (which is good enough for your PC speakers) but ask for 2 Euros a month for HighFi which is a CD level sound.

Thursday, November 16, 2006

SEO for AdSense

There are any guides online that deal with ways to maximize your adsense earnings. Some of them are true while some are not. The following guide will not teach you how to make lots of money from adsense but rather how to get your ads to be more relevant to your niche which might (or might not) generate more revenue and CTR.
As SEO is all about the content of the page let's start checking our page's structure:

1. Page title - the page title is the most important aspect of the page as far as adsense is concerned. Does it include any of your significant keywords?
2. Meta tags - consider meta tags as additional descriptors of your page. By adding a meta description and meta keywords to your page, you assist adsense (and search engine spider) in understanding the context of your page.
3. H1/Bold/Italic - When you wrap a text in your page in any of these tags, the adsense crawler knows that it should assign more weight to this text then the rest of the page. The reason for this is quite simple. If you've decided to bold a word for your readers, it must be more significant then the rest of the text.
4. Positive section targeting - section targeting allows you to let the adsense crawler, which part of your html code is more relevant by adding the following tag at the beginning of the section and adding the following tag at the end . Just don't overdo it.
5. Negative section targeting - you can also decide which sections of your page are irrelevant for adsense ads. In the case of my blog, my entire sidebar does not contribute any important content that I want the adsense crawler to use. To implement negative section targeting just place the following tag at the beginning of the section and end the section with the following tag .

Implementing these tips is a sure recipe for increased relevance of ads. Now it's your missions to write good content.

You might also be interested in reading the following posts:
Adsense Competitive Ad Filter
Adsense notifier

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Monday, November 13, 2006

Adsense Competitive Ad Filter

Google Adsense is a great revenue generator for any site but especially for blogs. But what can you do once your RPC (that's revenue per click) starts dropping? Answer... Use the Competitive Ad Filter. The Competitive Ad Filter is a list of up to 100 url's that won't show in any adsense unit in your site. AdsBlackList allows you to generate a personalized list of blocked urls to use in your ad filter. All you need is to provide your url and a list of keywords for your site and you can generate your own list.

You might also be interested in reading the following posts:
SEO for AdSense
Adsense notifier

Sunday, November 12, 2006

First day of work

Thursday was my last day of work at DSNR, and today was my first day of work at Inlight (no site yet). Starting a new company includes going through lots of legal papers. Sign the company foundation papers, register the company, open a bank account...
Even though all these processes take time, there is a certain excitement in the air. I can't wait to get the first customer up and running.
Are you out there?

Thursday, November 09, 2006

Last day of work

Today is my last day of work at DSNR. It's been 2 years since I've started working here and I've grown attached to the place and the people. Even though I am starting a new road, I feel sort of nostalgic for this place. Since I started working there in September 2004, the company has changed in many ways, growing from 30 to 800 employees and penetrating new markets. Now all that's left are memories, friends and a nice picture of me with a tie taken for the company website.

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Tuesday, November 07, 2006

Starting a new job

For the past 3 month I've been working on starting a new company. It wasn't an easy process and took far longer then I've expected but it finally happened. The new company will provide SEM services for the Israeli market and benefit it's customers (already in the pipeline) with our intimate understanding of search engine marketing as well as automation tools for campaign management. At this time I am not able to share some more info on the new company but I will followup on this subject.

Sunday, November 05, 2006

Reasons to remove social network links

Here are the reasons why I removed all social network links from my blog.

1. Most people never use them. Those that would probably have some bookmarklet or add-on in their browser for this.
2. They take space.
3. It takes focus from the actual content
4. They link to social network sites but I'm not getting enough links back
5. Now that they are gone, my blog looks much neater
6. I am popular as is - Suggested by Yanir Alter
7. I am here to help you find your way , not to get lost - Suggested by Yanir Alter

Got some more reasons to add?

Friday, November 03, 2006

Adsense missing feature - ad size report

In a recent post by the Inside Adsense Team, a recommendation was made to put the most successful ad size as the first one in the page which would cause it to display the most high valued ads. To calculate which ad size is most effective, they suggest that we create custom channels for each ad size and then use the reports to figure out which ad size generates the highest ROI.
I have to disagree with this concept due to the following reasons:
1. Not all ad sizes and formats are suited to be displayed as the first ad of the page. You can't place a skyscraper in your header for example.
2. If the ad size is so important then why isn't Google providing us with reports by ad size without having us go through the setup of custom channels.

Thursday, November 02, 2006

Adwords tip - competition names

I've been planning to write a post about using your competitor's name in an ad, when I stumbled upon MindValleyLabs's post about the same subject. In their post, titled Ads to Take Business From Your Competitor, they buy the competitor's brand and create textual ads such as "Read This Before You Buy [Enter Competitor]". Read more about it here.

Wednesday, November 01, 2006

Alexa rank and power users

There's an ongoing debate in the internet marketing community on the accuracy of the alexa page rank. Alexa, is an company. Alexa's primary product is their web browser add-on toolbar that shows a numeric rank for each site visited. The top 3 ranked are:
1. Yahoo
2. MSN
3. Google

As the alexa toolbar and ranking system has become a must-have tool for internet marketeers, some feel that it does not reflect what the users like but what marketeers and other internet power users like. If such is indeed the case, then why should I care about my alexa rank (525,489 if you must know). The answer to this is simple, it depends on your target market. As my blog becomes more and more focused on internet marketing, It's relevance to marketeers increases. The connection between technology and marketing content in a blog and the alexa page rank is so tight that as soon as I started posting about adwords and PPC campaigns, my alexa rank started rapidly climbing.

What do you think? Is Alexa rank still valid? Are you using it? What for?