dj2.org - my new domain

I just bought a new domain from GoDaddy. Their buying process is simply amazing from a marketing point of view. In every step, a new promotion or relevant special offer is displayed.
After going through all the required steps, I was asked to enter my payment details. One of the fields in the payment page is a promo code. I quickly searched Google for a "godaddy promo code" and found several sites offering valid codes, one of which entitled me to a 30% discount for any purchase over 25$.
So, next time you see a promo code or coupon field in the payment page, just run a search to see if you can find one.

You are invited to visit the new domain @ http://www.dj2.org

Google hot trends

Take a look at Google's hot trends and find out the hottest 100 searches in the US right now.
All that's left now is to find a way to monetize it.

I started adding these words to my generic adwords campaigns to see if these keywords will convert. Can you figure out another way?

RSS shortlist: Internet marketing

A friend of mine just quit his job @ Google and has some vacation time until he starts his new job.
In an email he sent to me, he asked me to share with him my RSS list for internet marketing news and resources.

The moment I sent him my list (grabbed from my Netvibes account), I figured out that this list I've compiled over 3 years could be valuable to my blog readers (Are you really out there?).

Here's the list. Let me know if there is any related feed you think I should include here.
The site list is to the actual URL and not the RSS feed so you can view these sites before subscribing to their feeds.

http://www.searchmarketingstandard.com/
http://www.shoemoney.com/
http://www.jenniferslegg.com/
http://www.jensense.com/
http://www.cpa-affiliates.com/
http://www.problogger.net/
http://blog.seoptimise.com/
http://www.seroundtable.com/
http://sleepyblogger.com/
http://www.conversionrater.com/
http://www.conversationmarketing.com/
http://directory.sootle.com/directory-weblog/
http://www.cre8d-design.com/
http://blog.guykawasaki.com/
http://blog.mindvalleylabs.com/
http://www.internet-marketing-blog.com/
http://www.bruceclay.com/blog/
http://www.techcrunch.com/
http://sethgodin.typepad.com/seths_blog/
http://www.pronetadvertising.com/
http://www.marketingbabylon.com/
http://www.mattcutts.com/blog/

Adwords Editor 4.0 released

My Adwords Editor just offered to download a new version titled 4.0
After downloading and installing it I found some new features.
The new features I've noticed (there may be some more) are:
1. Custom date range for performance stats.
2. Ability to upload a single campaign changes and not a full post
3. Much faster campaign downloading. I downloaded a 20K keywords campaign in under 2 minutes.

This new version is so far not being advertised by Google anywhere I could find.
Even the Release Notes still refer to version 3.5

Have you tried the new upgrade? Did you like it as I did?

RSS for SEO

A little known secret that SEO experts use, is that adding RSS support to sites contributes to their inclusion in the major search engines (SERPS). As RSS has become a standard for updating users of new posts and changes of a site, it can be used to notify search engines of new content that needs to be crawled.

Even if your site is not part of a CMS (content management system), you can still enjoy this technique. The following steps elaborate how even static websites can communicate with the Google Bot and the other crawlers more effectively.

Step 1: Create a static RSS file in your root directory containing your latest pages. the format of this file should be like the one mentioned in wikipedia

Step 2: Register this feed in a feed publisher. My personal favorite is FeedBurner which has been acquired by Google recently. Feed publishers notify of your feed changes to the search engines.

Step 3: Update your feed whenever your content changes and the search engines will get notified by Feed Burner.

New version of Google analytics

Have you seen the new Google Analytics interface?
Although it takes time to get used to, the new interface offers very nice and customizable reports.
It hasn't been deployed in all accounts yet and some of my managed Adwords accounts still haven't been implemented, but I think it's going to make the users far more comfortable using it to understand how their website visitors behave

New company website

Most of my posts in the past few month have started with "It's been a while since my last post..."
I think I can blame my new job. Having founded a new company by the name of Inlight, most of my time now (24/7) has been put to use around it. The company provides our customers with SEM and SEO services focused mostly on the Israeli market with some international customers to make things more interesting.
I've just uploaded our new website and would love to get some feedback from you on how it looks (warning, the site is in Hebrew, so if you can't read it, feel free to compliment me on the smooth design). Just drop me a line here to let me know what you think.