Wednesday, February 28, 2007

Google analytics videos

I came across a series of 3 posts in the Conversation Marketing blog about using Google analytics.
If you are not using it yet, Google analytics is one of the best free web statistics software available on the market. The 3 posts include videos on the setup and usage of the analytics.

You might want to check out all three:
1. Setup
2. Essentials
3. Content and navigation

Monday, February 26, 2007

Adwords Editor 3.0 released

If you are managing multiple adwords campaigns, then you are probably using the Adwords Editor application. The adwords editor is a windows application that allows mass changes to be performed on adwords accounts. The new version of the adwords editor has just been released for download and contains several features that were really needed in the past such as: word count and CPM campaign management.

If you are already using it, just upgrade your version.
If not then now is the time to start and get better control of your campaigns

Saturday, February 17, 2007

Alexa now shows geographical info on sites

I just saw that Alexa added geographic information on their website.
This means that you can now see what countries your visitors are coming from as well as see the relative alexa rank your site has by country.

For example, my blog is ranked 429,364 but in Israel it's rank is 44,870
See for yourself in the alexa report on Ohad's Internet News

Does this make Quantcast irrelevant? What other info can I get using Quantcast that I can't get from Alexa?

Saturday, February 03, 2007

My LinkedIn network

My LinkedIn Network is over 140,000 users. This means that I can use my network to contact lots of people when looking for an introduction or a reference.
Is this what I use LinkedIn for? No, LinkedIn is a good way to let people find you. While my network is large (1.5% of the available network in LinkedIn), I have no use for it on a daily basis.

So what am I using LinkedIn for?
1. Contact management - Keeping in touch with my direct contacts.
2. Visibility - Allowing people to find me online to offer new business opportunities.
3. Fun - I was a member of a network by the name of 6 degrees which tried to achieve the same purpose. It failed due to hardware and bandwidth issues. That was about 6 years ago and I really enjoyed feeling like everyone in the world was connected to me via 6 degrees of separation.

What are you using LinkedIn for?