Google Trends - what are we searching for?

In Google's press release made today , Google Trends was announced to the public.

What is Google Trends?
It is a graphic reporting tool that shows search keyword popularity over time by country/city and language. Google Trends enables users to learn how popular a particular search term has been on Google over time and see the relevant news articles that ran on that subject.

So, why should I be impressed?
What impressed me so much about Google Trends was the face that I could compare several words and phrases one against the other to see how attractive they were for users searching for information at Google's search engine. Another interesting feature of it is by showing news relevant to the search with relation to the graph's timeline to see how news affect the public's interest.

Who is it good for?
In a recent article published on the subject of Investment by Internet traffic reports, a report was created comparing the traffic of Google VS Yahoo and correlated to their share value over that report time frame. I think the same method can be implemented using Google Trends even on companies that are not only Internet based by the interest the public shows them. Another market this tool targets is that of marketing managers around the world. For example if a company specializing in VOIP was looking for markets to target their marketing budget they would be surprised to find that the USA is not even in the top 10 list of these searches but countries such as: India, Indonesia and the Philippines as can be seen in the following picture:




Summary
Another amazing tool by Google has hit the market. I can't wait to see the impact it will have on use all (especially people whose title is marketing something).
Can you think of another use for this? Let us know.