Friday, October 20, 2006

Adwords tip - word capitalization

I've always wondered if word capitalization in an Adwords ad is good for conversion. The answer to this question as well as other is testing. You should try out more than one option and measure their performance. In a recent test conducted by MindValley Labs, an ad was tested using word capitalization in all words versus remove capitalization of non significant words (e.g "to" is non significant). The results was that "smaller" words should not be capitalized. For more details on the conducted test, read Google AdWords Tip: Should You Capitalize small words such as “to”? Answer = NO

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