In a recent post by the Inside Adsense Team, a recommendation was made to put the most successful ad size as the first one in the page which would cause it to display the most high valued ads. To calculate which ad size is most effective, they suggest that we create custom channels for each ad size and then use the reports to figure out which ad size generates the highest ROI.
I have to disagree with this concept due to the following reasons:
1. Not all ad sizes and formats are suited to be displayed as the first ad of the page. You can't place a skyscraper in your header for example.
2. If the ad size is so important then why isn't Google providing us with reports by ad size without having us go through the setup of custom channels.
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