Tuesday, November 21, 2006

Adwords tip: Know Your Enemy

Online advertising is a lot like war. It pays to know what your competitor/enemy is doing right now. When starting a new adwords campaign, the first question you ask is how tough is the competition in this niche? A good answer to this question can be found using SpyFU.com (formerly known as GoogSpy). SpyFU constantly gather information on popular topics and searches and can offer you great insight into your competition's activities.
Let's say that I am offering domain hosting services. Running a quick search on hosting in SpyFU shows the following results. As you can see, the average CPC is $1.08, the clicks/day are 3,318 and you can even view leading competitor ad text.

Can anyone tell me how they do this?

No comments: