Thursday, December 06, 2007

First impression - Rubicon Project

I've signed up for the beta of the Rubicon project.
If you haven't heard of it by now, the Rubicon is a self-optimizing platform for websites offering ads from multiple ad networks such as Google Adsense, CPX, Azoogle and Shopzilla.
I have implemented their ad solution in my blog on the top header 468x60 and the left 160x600 banners. They currently support only a small number of placements, but I'm sure their list will expand in the near future.
My current feedback on their service is that so far, only a small number of networks show ads on my blog and the interface while well designed still lacks a number of important features.
Having said all this, I have a good feeling that once mature, this product will enable site owners to maximize their sites' income in a significant manner.

Other products claiming to offer a similar service (I haven't tried them out yet) are:
RightMedia direct

Have you tried any of these or Rubicon?

1 comment:

JT Batson said...

I'm JT, the Rubicon Project BETA publisher guy. Thanks for testing out our product and for providing us feedback on how to improve. You can get in touch with me or my team at care at rubiconproject dot com or check out our forum at

We look forward to hearing your thoughts!