Introducing TLV Media

Tomorrow is the first day of work at my new company by the name of TLV Media. TLV is a performance marketing agency focusing on optimizing display ads inventory using automated tools. While still in the process of setting up the company (legal & accounting takes time), I am already getting a very good reaction from customers, suppliers and potential partners. While the SEM market has become saturated with players working on performance basis, the display ads market still shows tremendous potential.

Wish me luck in the new business

The Human Race

I am participating in Nike's run named "The human race". This run which will take place simultaneously in over 25 cities world wide, is a 10 Kilometer run. In Israel, the run will take place in Tel Aviv as it did last year and is sure to be an amazing event.
In the past 3 weeks, I have been training to make the jump from 5Km runs to 10Km. It's not easy but I am having fun training 3 times a week.
For those of you who can read Hebrew, feel free to visit the local run's website @ http://www.nikerunning.co.il/ or visit the Facebook Event for the "Human Race"

Run Forest, Run...

Republix widget - Will blog for widgets

Hi all,
As I usually write in all my current posts... it's been a while since my last post :)
It's not easy getting back to weekly posting but I am making the effort to get back there.
In the mean time, here is an exciting widget that I placed in my blog by a company named Republix. I have been involved with them for the past few month and believe that their widget will change the way users interact in content sites. What Republix does is to integrate content sites with social networks by providing a widget that allows users to view what their friends read on the site they are on and interact with them. All users need to do to start enjoying the Republix widget is to click on the widget (left bar in this blog), install the Republix Facebook app and start communicating with friends over this site and others. While still in a closed beta, this is an amazing widget, but why trust me? Try it for yourself.

If you want this widget for your site as well, please comment here with a brief description of your site, traffic.

Joined Twitter - I am late but not the last to join

I finally decided to join twitter.
After everyone I know is active there, I figured it was time for me to join.

What got me to join? A post (don't remember by whom) that explained the business values of Twitter. I will try it out and see how it works for me.

In the mean time, you are invited to follow me on Twitter @ http://twitter.com/ohadgliksman

Onslaught - a new tower game

Got some time to spare?
Here's a new cool flash game by the name of onslaught.
Onslaught is a tower defence strategy game like the ones Shock Defence, Desktop Tower Defense and Flash Circle TD. Although it holds the basic logic of these type of games, it is the one with most features that I’ve ever seen…

Firstly you don’t have to play on a single map like in the others, instead there are 7 different maps. Secondly, it has an improved tower upgrade mechanism. You can upgrade damage, rate of fire, and range individually. Lastly, the towers can perform combo attacks, meaning two or more towers can attack stronger if you place them on a correct pattern. In addition to these great features, you can use shortcuts for almost everything which makes things easier. The first 100 levels are not so hard, but it starts being a nightmare after 100…

What are you waiting for? Go play Onslaught

rssHugger - A new service for bloggers

Here's a new directory I've signed up to.
rssHugger is a new service for us bloggers offering to publish our rss feeds.
To sign up to rssHugger, you need to either pay a one time fee of $20 or just write a review of the site. As you can see, I have chosen the 2nd option :)

I think the model of offering a free service for a review is a real good one and is suited for bloggers.

Are you signed up there already?

First impression - Rubicon Project

I've signed up for the beta of the Rubicon project.
If you haven't heard of it by now, the Rubicon is a self-optimizing platform for websites offering ads from multiple ad networks such as Google Adsense, CPX, Azoogle and Shopzilla.
I have implemented their ad solution in my blog on the top header 468x60 and the left 160x600 banners. They currently support only a small number of placements, but I'm sure their list will expand in the near future.
My current feedback on their service is that so far, only a small number of networks show ads on my blog and the interface while well designed still lacks a number of important features.
Having said all this, I have a good feeling that once mature, this product will enable site owners to maximize their sites' income in a significant manner.

Other products claiming to offer a similar service (I haven't tried them out yet) are:
RightMedia direct
Pubmatic

Have you tried any of these or Rubicon?