Video ads offered by Google

In a press release made yesterday by Google, video ads were announced.
In addition to the current ad formats such as text, image and flash, video ads will also be available to publishers worldwide. As site owners might reject video ads starting to play automatically on their site, Google designed the new ad to be "click-to-play" which means that users viewing a video ad will see a static image out of the video first and only after clicking it is the video going to play. The new ads will support geo targeting as well as keyword and site targeting.

Michael Arrington of TechCrunch bets against video ads making it in the following post

What do you think of the chances of video ads succeeding?